The ultimate influence on social media for brand impact:
1 | Consumers
2 | Executives
3 | Employees
Employees are an untapped opportunity for businesses to grow brand awareness and improve brand reputation. In order for this strategy to help achieve business goals and outcomes, it must be authentic.
Employee Social Influencer Training is a customized 2–3 hour in-person or virtual training that teaches employees how to strategically post and engage on social media and why the effort positively impacts their personal brands, as well as the company’s.
The training empowers employees with the tools they will need to take action. Employees leave with a personal brand strategy and weekly social media goals.
“Content shared by employees receives eight times more engagement than content shared by brand channels, and employee advocacy on social media can increase the reach of a brand’s message by 561%.”
Sociabble
Results:
In the three months following our custom social media training, employees showed greater activity on their LinkedIn accounts, including more frequent posting, commenting and interaction with their networks. The impact on the brand includes:
- Increased Employee Activity: 80% of employees who attended the social media training have posted or commented on LinkedIn.
- Stronger Internal Engagement: 80% of trained employees are actively engaging with the company’s LinkedIn content, helping boost visibility and reach.
- Momentum Building: Employee participation on social media continues to grow steadily, with ongoing increases in posting and interaction over time.
- Audience Growth: The company’s LinkedIn followers grew by 5% (368 new followers), reaching a total of 8,010 in three months.
- Marketing Impact: Impressions rose 33% to 102,367, with an estimated ad value equivalency of $144,000–$185,000.
“The greatest value comes from our team amplifying the bank’s message. When employees engage with our posts and share their own unique content, it not only extends the bank’s reach but also strengthens their personal and professional brands.”
Jenny Olson, Vice President of Community Engagement, MidWestOne Bank
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Give your employees the tools to engage confidently and strategically on social media, enhancing both their personal brand and your company’s presence. Reach out to get started!