Prepare to Effectively Manage a Crisis
Whether dealing with negative media coverage, public backlash on social media or an internal issue that becomes public, nearly every business will experience a crisis at some point. A single misstep can cause irreparable reputational damage.
When time is of the essence, having a plan in place and a team that knows how to execute it can make or break your brand’s reputation.
Our team of experts will design a custom crisis training session to educate members of your team on best practices when responding to a crisis. Training will be executed by senior members of the Media Minefield crisis team. We will share crisis response best practices, lead group conversations and facilitate role-playing sessions where your team must outline strategy and response plans for a hypothetical crisis.
The training is custom, and Media Minefield is flexible in designing the training session around your team’s needs and availability.
“96% of organizations have experienced a crisis in the past two years. Those without a plan faced significantly longer recovery times and greater reputational damage than those who anticipated specific crises scenarios.”
PwC Global Crisis Resilience Survey
Case Studies:
+ Media Minefield helped a nonprofit healthcare company navigate CEO backlash and a pending union vote by crafting proactive messaging, coaching the CEO for media interactions and promoting the organization’s fundraising walk, resulting in a successful event and significant funding despite underlying unrest.
+ Hired after a high-profile embezzlement trial, Media Minefield helped a global MedTech company rebuild its reputation through consistent positive press, social media management for executives and strategic messaging. The company now relies on Media Minefield for ongoing public relations support.
+ Media Minefield helped a hospital rebuild its brand reputation online during the COVID-19 pandemic by revamping social media strategies, increasing engagement by 61% and organic reach by 63%, while shifting the negative sentiment and strengthening the brand’s reputational armor for the future.
+ Expecting protestors to be a distraction from the core purpose of a non-profit’s large annual event, Media Minefield provided ongoing support and crafted strategic messaging. By focusing on safety and real-time communication with the media and the public, they ensured minimal disruption from protests.
“The Minefield Media [crisis] team was truly there for me in my hour of need. Little did I know, it would turn into months of working together! In a time of crisis when emotions were running high, it was a huge relief to have sound advice from people who really listened to and heard me. They showed up with compassion and helped me navigate through a really hard time.”
BUSINESS OWNER
The Key Newsletter
Sign up for our monthly newsletter for insider PR tips and social media thought leadership!
Stay Ahead of the Crisis
A crisis can strike at any moment. Our experts will provide customized training to equip your team with the skills and strategy needed to respond effectively. Contact us to create your custom crisis training session.